Spanning four months, five continents and more than 20 countries, 2024 Cool Season III came to a successful conclusion!
Taking the branding event as an opportunity, CHINT launched a series of channel promotion and marketing campaigns, focusing on the OEM, new energy and building industries, and centers on the groups of electricians, installers and panel builders. CHINT integrated global online and offline resources, successfully organised 86 diversified channel promotion and marketing campaigns. In the end, a total of more than 6 million global online impression were gained, a remarkable achievement! During the period, from professional and in-depth seminars to new products launch and technical training, CHINT analysed industry pain points and gained insights into cutting-edge development trends. From electrician skills competitions to electrician ambassadors selection activities, CHINT tapped into the potential and value of the electrician community and enhanced the electrician's sense of professional pride. From community activities to roadshows, CHINT brought a warm experience to electricians, installers, and panel builders.
Professional Empowerment, Insight into Industry Frontiers
Focusing on new energy, OEM, and building industry, CHINT exclusively launched 7 new products and solutions. With the help of product promotion and release, as well as diversified seminars, CHINT continued to deliver strong power for the development of the industry.
- In Indonesia, CHINT prepared and held product training courses for panel builders, professional consultants, etc., which accurately attracted the target customer groups and thus helped CHINT to achieve multiple business objectives.
- In Saudi Arabia, CHINT low voltage product manager introduced the NM8N-HV (1150 AC) product, highlighting its features and applications in solar energy solutions.
- In Singapore, CHINT hosted the SECA&SETA technical seminar, which enhanced industry knowledge and brand awareness through the sharing of industry insights by experts.
- In the United Arab Emirates, CHINT conducted PowerEdge webinars to provide business partners and social media fans with valuable insights that are conducive to fostering stronger relationships.
Focus on Electricians, Honouring the Power of Light
By organising electrician skills competitions and searching for electrician spokespersons, CHINT allows the world to see the unlimited potential of the electrician community in the field of electricity use, and lets the unsung heroes shine on the stage of the industry.
- In Cameroon and Kazakhstan, CHINT organised activities with the theme of Skills Competition, allowing electricians to demonstrate their elegance and professional skills.
- In Algeria and Brazil, CHINT has selected and awarded an electrician as an Electrician Ambassador through a variety of online channels. The Electrician Ambassador shared his experience with CHINT and his trust and recognition of the CHINT brand through a video.
Link Globally, Build a Warm Community
Through road shows, community and retail event, CHINT builds bridges between electricians, installers, and panel engineers to build a warm community.
- In Nigeria, Colombia and Cambodia, CHINT actively plans and carries out roadshows, stimulating the enthusiasm and participation of loyal customers through exciting product demonstrations and attractive interactive sessions, solidifying emotional ties with customers, and broadening local distribution channels.
- In Thailand and South Africa, CHINT held retail events to introduce CHINT products and solutions to customers, enhancing brand awareness and influence in the region and strengthening customer connections.
2024 CHINT Cool Season III has come to an end.
Stay tuned for Cool Season 2025 as we continue to empower and innovate! See you next year!
